6 biggest marketing mistakes B2B manufacturers make
Manufacturers have an interesting position in the B2B supply chain. In particular, manufacturers of high-tech and high-value goods face unique challenges in selling to demanding buyers. In the past, you could often gain momentum and grow just by getting a great product.
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Why Selling Services to Lawyers Is So Hard (and How to Make It Easier)
For legal service providers, one of the most important buyers is an attorney. So, you know how difficult it is to find, close, and win new business with them. In fact, marketing forensics and other technical expertise services and selling them to lawyers is probably one of the hardest customers to sell. The difficulty of selling to lawyers is mainly due to the following five factors:
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6 Must-Haves for Marketing Communications Agencies for Small Businesses
Determining that your business needs the help of a marketing agency is easy, but finding a marketing agency that meets all the requirements can be overwhelming.
Creating an individual marketing plan for B2B companies
This article is the sixth and final in a 6-part series exploring the main parts of “The Framework from Aspire™.” A well-designed marketing strategy is essential for achieving business goals in a highly competitive world. By leveraging strategic planning, you can increase your bottom line. The key to success is a marketing plan that is fully tailored to your specific needs. This article explains the steps to create a custom marketing plan to help B2B businesses achieve their goals with confidence.
The importance of evaluating your website and tech stack
This article is the fifth in a six-part series exploring the main parts of The Framework from Aspire™. A strong online presence in the digital age is critical for B2B companies today. It helps them grow and keep up with the competition. Sometimes a website or some basic software alone isn't enough to meet business goals. Evaluating your website and tech stack will help. This assessment evaluates CRM, marketing software, and websites to provide specific recommendations on how to enhance and optimize digital infrastructure. This report examines the importance of website and tech stack evaluations and how they can lead to sustainable growth.