EXECO EDGE BLOG

Insights where GenAI and contracts intersect

Genai Shaping the Future of Embedded Services | Execo Edge | Revenue

How manufacturers can cut sales cycles in half in today's market

The B2B manufacturing industry, which takes advantage of how manufacturers' purchasing processes have changed, has historically been one of the slowest industries to adapt to technological changes. This also applied to tech companies and startup manufacturing companies. Traditionally, the purchasing process usually required a lot of sales touch and business development. Trade fairs, events, golf tours, and nice dinners were essential to sales.