Shaping the Future of Genai Embedded Services | Execo Edge | PPC
The power of B2B digital advertising in ABM initiatives
Strong strategies are being talked about in the B2B lead generation space. This approach, called account-based marketing (ABM), allows sales and marketing teams to refine carefully selected high-value suppliers, which ultimately leads to an excellent return on investment (ROI). In fact, according to a Forrester survey, it was found that 72% of B2B companies have visibly improved their performance since adopting ABM.
The role of digital advertising in boosting B2B growth
The B2B landscape is changing, and digital advertising holds the key to this transformation. Gartner predicts 80% of B2B sales interactions will take place through digital channels by 2025, so adapting the business to this change is critical to success. If you're not an expert at navigating digital marketing channels, you might be manipulating resources and feeling like you're off course. That's why careful investment in digital advertising can have a huge impact on the growth of B2B organizations.
LinkedIn Ads vs. Google Ads: Which Platforms Should B2B Organizations Use?
According to a recent report, 80% of marketers say marketing has changed more in the past 3 years than in the past 50 years. What does this mean for B2B businesses? Ultimately, it means we can't keep doing things the same way we used to. To stand out and meet the needs of buyers, you must adapt your approach.