Genai Shaping the Future of Embedded Services | Execo Edge | Content Marketing
Deciphering the Modern Buyer: A Guide for IT MSPs
In the rapidly changing world of IT management services, understanding your audience isn't just beneficial; it's essential. Gone are the days where IT decisions were limited to specialized IT departments. Today's small to medium business (SMB) decision-making environments are significantly more complex, involving multiple stakeholders with different goals and levels of technical know-how.
How to improve your landing page conversion rate in 2021
In inbound marketing funnels, landing pages are used during the conversion phase to improve conversion rates. These are extremely important inbound marketing, so I was excited to read the 2021 Unbounce Conversion Benchmark Report. It's full of useful points that businesses can apply to their landing pages.
Buyer personas and how to create them
You might be wondering why buyer personas matter. If you have a detailed buyer persona, you can truly understand your customers. When you put yourself in the audience's perspective, you can understand their goals, challenges, and even what they're doing during the day. Detailed buyer personas are essential for a successful marketing strategy. Because we can understand why buyers make purchasing decisions. You'll also get convenient and comprehensive target customers. Buyer personas help determine what content to produce, where to publish, etc. This is an essential part of understanding how to get more customers. Don't you think you should spend precious time mapping these personas? Let's say 71% of companies that surpassed their revenue and lead goals have documented personas. But back to that, let's solidify our base of potential customers. The buyer persona definition is simply as follows:
How to plan content at every stage of the funnel
It can be difficult for small business owners and leaders to decide how and what type of content to create for their business. Between blog posts, white papers, case studies, checklists, webinars, e-books, etc., it's natural to feel overwhelmed. There are a few key challenges you can do to make this process easier. The first critical step is creating a strong buyer persona. The second is to do SEO keyword research so you can understand what your persona is searching for. But what if this work has already been done? Still, when there are too many types of content you can create, how do you decide what content to create and how to prioritize it?