Genai Shaping the Future of Embedded Services | Execo Edge | Lead Generation
The role of digital advertising in boosting B2B growth
The B2B landscape is changing, and digital advertising holds the key to this transformation. Gartner predicts 80% of B2B sales interactions will take place through digital channels by 2025, so adapting the business to this change is critical to success. If you're not an expert at navigating digital marketing channels, you might be manipulating resources and feeling like you're off course. That's why careful investment in digital advertising can have a huge impact on the growth of B2B organizations.
LinkedIn Ads vs. Google Ads: Which Platforms Should B2B Organizations Use?
According to a recent report, 80% of marketers say marketing has changed more in the past 3 years than in the past 50 years. What does this mean for B2B businesses? Ultimately, it means we can't keep doing things the same way we used to. To stand out and meet the needs of buyers, you must adapt your approach.
How manufacturers create content that generates leads
“Content is king.” You've probably heard this saying more than once, and there's a reason for it. That's because it's true. Both customers and Google love the content. Also, 71% of B2B transactions start with a Google search, so it's important to keep Google happy.
8 Proven Lead Generation Techniques for 2023 Manufacturers
2022 and 2023 are right around the corner. In today's age of technology, marketing has come a long way. Marketing automation, artificial intelligence (AI), personalization, and account-based marketing have completely changed the way marketing works today.
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7 powerful lead generation tips for small businesses
What are the biggest obstacles small businesses face when it comes to lead generation?