Why your business isn't ranking on Google
Sometimes I Google something related to my business and want to see my website, but instead feel frustrated that my competitors are at the top of the rankings.
How manufacturers create content that generates leads
“Content is king.” You've probably heard this saying more than once, and there's a reason for it. That's because it's true. Both customers and Google love the content. Also, 71% of B2B transactions start with a Google search, so it's important to keep Google happy.
8 Proven Lead Generation Techniques for 2023 Manufacturers
2022 and 2023 are right around the corner. In today's age of technology, marketing has come a long way. Marketing automation, artificial intelligence (AI), personalization, and account-based marketing have completely changed the way marketing works today.
3 marketing strategies every manufacturer needs to grow
There is a high possibility that manufacturing businesses are taking the wrong approach to marketing strategies. And it's not your fault! When you search for “marketing strategy ideas” on Google, ideas like “post on social media,” “post LinkedIn ads,” and “create content for SEO” often come to mind. The challenge here is that none of them are marketing strategies. They are marketing strategies. And the #1 reason manufacturers aren't getting ROI from marketing is because they focus on strategy without a clear strategy.
How manufacturers can cut sales cycles in half in today's market
The B2B manufacturing industry, which takes advantage of how manufacturers' purchasing processes have changed, has historically been one of the slowest industries to adapt to technological changes. This also applied to tech companies and startup manufacturing companies. Traditionally, the purchasing process usually required a lot of sales touch and business development. Trade fairs, events, golf tours, and nice dinners were essential to sales.