How to plan content at every stage of the funnel
It can be difficult for small business owners and leaders to decide how and what type of content to create for their business. Between blog posts, white papers, case studies, checklists, webinars, e-books, etc., it's natural to feel overwhelmed. There are a few key challenges you can do to make this process easier. The first critical step is creating a strong buyer persona. The second is to do SEO keyword research so you can understand what your persona is searching for. But what if this work has already been done? Still, when there are too many types of content you can create, how do you decide what content to create and how to prioritize it?
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The ultimate step-by-step guide to SEO keyword research
Since 71% to 92% of search engine users don't click on the first page after making a search query, it's important to do everything possible to ensure that your page ranks according to Google's search implementation record. It may sound easier said than done, but by adopting the right search engine optimization (SEO) strategy, you can increase your rankings within 3 to 6 months.
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5 key keys to successful inbound marketing
Just stepping into inbound marketing can be a little overwhelming. There are lots of things you can do to support your inbound marketing efforts, including blog posts, videos, social media, case studies, white papers, podcasts, and webinars. “How do I do that?!” I'm often asked. In reality, you can't do everything. Especially in the early stages of an inbound marketing strategy. So how do you make your inbound marketing strategy a success? Also, how do you decide which inbound marketing strategy to adopt?
Introducing Aspire Marketing Group and explaining “why”
This is the only blog post we publish that clearly focuses on us. As an agency, we focus on customers, such as helping achieve goals, expanding marketing, and partnering to obtain implementation results necessary for the business. However, in my initial post, I felt it was appropriate to briefly introduce our purpose and mission. I remember saying it when I was younger when I was writing this article. “Companies write their vision and mission only so they can cite it to new customers and use it as a reason to fire someone.” The funny thing is, as I've grown, I've seen this mostly apply. A company's mission is mostly oral service, and leadership only relies on it when it's convenient. I've never understood this more clearly than when I worked with dozens of marketing agencies over the years. I'm a big reader, and my biggest influence has always been Simon Sinek. His book “Start With Why” (and related “Ted Talks”) has always been a deep inspiration for me. So it was always hard when the companies I worked for or worked with didn't understand their “why”, couldn't believe it, and worst of all, started with their “what” instead. Again, this challenge has never been more pronounced than in the agency world. That's why I chose the name Aspire. Because we aim to be different from your typical marketing agency throughout your entire experience.