6 small business marketing mistakes to avoid
There's tons of online content on effective small business marketing strategies. But there are a few techniques and strategies that business owners need to know and avoid. These small business marketing mistakes may not seem like a big deal, but in the future, when lead generation takes a hit, they will be significant.
How to improve your landing page conversion rate in 2021
In inbound marketing funnels, landing pages are used during the conversion phase to improve conversion rates. These are extremely important inbound marketing, so I was excited to read the 2021 Unbounce Conversion Benchmark Report. It's full of useful points that businesses can apply to their landing pages.
4 ideas for small business sales and marketing strategies
The best marketing strategies for small businesses are often those that have a strong online presence for the brand. Now, more than ever, businesses are investigating who to trade with, whether they're in the same state or on a different continent.
7 tips for creating a successful small business marketing strategy in 2021
Getting started How do SMB companies develop marketing strategies? What should we do to ensure that implementation results are obtained? With limited time, budget, and resources, creating and implementing a successful marketing plan isn't easy.
Buyer personas and how to create them
You might be wondering why buyer personas matter. If you have a detailed buyer persona, you can truly understand your customers. When you put yourself in the audience's perspective, you can understand their goals, challenges, and even what they're doing during the day. Detailed buyer personas are essential for a successful marketing strategy. Because we can understand why buyers make purchasing decisions. You'll also get convenient and comprehensive target customers. Buyer personas help determine what content to produce, where to publish, etc. This is an essential part of understanding how to get more customers. Don't you think you should spend precious time mapping these personas? Let's say 71% of companies that surpassed their revenue and lead goals have documented personas. But back to that, let's solidify our base of potential customers. The buyer persona definition is simply as follows: