EXECO EDGE BLOG

Insights where GenAI and contracts intersect

6 lead generation ideas for B2B businesses in 2022

Good marketing makes a company look smart. Good marketing makes customers feel smarter.” — Joe Chernov Last year was tough for everyone, especially small businesses. “How can we get the team back to the top?” You may be asking yourself. Here are 6 B2B lead generation tips to help you turn cold leads into warm leads.

What is inbound marketing (and why small businesses need it)

Now that another year has passed, small business owners are looking to the future. Small business owners are looking for new ways to attract prospects in order to achieve success in 2022. Sales and customer success play an important role in this process, but there's one method you shouldn't forget.

How to use SEO for B2B online lead generation

Lead generation strategies for small businesses often include many elements, such as email marketing, paid advertising, SEO, trade shows, etc. There are many ways to attract prospects, but SEO is one of the most important parts of a small business B2B online lead generation plan.

What is a website conversion rate and how to improve it

How many leads and purchase requests does your website generate each month? The role of a B2B business website is more than just providing information to customers. This must be the main driving force for generating leads and new business.

How to create a B2B small business SEO strategy

As a small business owner, you have many responsibilities. You must complete daily tasks, monitor competitors' strategies, and watch industry news sources. One of the least important things is SEO strategies for B2B small businesses.