Why B2B manufacturers must adopt digitalization to succeed today
As a B2B manufacturer leader, have you ever noticed that traditional sales and marketing methods after the pandemic are no longer able to achieve the kind of growth they once did? You're not alone in seeing this situation. According to ThomasNet research, the biggest challenge for B2B manufacturers is digital transformation of sales and marketing. Simply put, customers are changing, and they need to adapt to the digital age if they want to continue to thrive.
How customer-centric marketing can drive manufacturing growth
B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. However, the market is rapidly changing. New buyers are taking on the role of decision makers and leaders. These buyers have completely different expectations because they grew up on the internet. And since the novel coronavirus pandemic hit conventional marketing, these changes continued to accelerate.
3 essential marketing strategies every ITMSP must use to grow in 2023
Many IT managed service providers (MSPs) struggle to use marketing to grow. And it's not surprising. This is because when you search for “marketing strategy ideas” on Google, ideas such as “posting on social media,” “posting LinkedIn ads,” and “creating content for SEO” often come to mind. But the challenge here is that none of them are marketing strategies. These are marketing tactics, so-called “random marketing acts.” This approach fails to attract prospects and turn them into sales, and may become unsustainable in the long run. Without a solid marketing plan, you risk wasting time and money on strategies that might not work.
A 5-step roadmap for sustainably growing B2B manufacturers in 2023
Between concerns about the pandemic and recession, many B2B manufacturing companies have struggled to grow in recent years. Traditional methods such as trade fairs and print advertising are no longer able to achieve the necessary growth. Meanwhile, in order to grow their business, many manufacturers are turning to new ways to attract and retain customers, such as social media postings and email marketing.
Is it possible to sync data to Autotask and HubSpot? (IT MSP Guide)
If you're an IT managed service provider, you know how important it is to provide top-notch service to your clients. However, it can be difficult to keep up with business demands, especially when it comes to managing sales and marketing operations.