3 marketing strategies every manufacturer needs to grow
There is a high possibility that manufacturing businesses are taking the wrong approach to marketing strategies. And it's not your fault! When you search for “marketing strategy ideas” on Google, ideas like “post on social media,” “post LinkedIn ads,” and “create content for SEO” often come to mind. The challenge here is that none of them are marketing strategies. They are marketing strategies. And the #1 reason manufacturers aren't getting ROI from marketing is because they focus on strategy without a clear strategy.
How manufacturers can cut sales cycles in half in today's market
The B2B manufacturing industry, which takes advantage of how manufacturers' purchasing processes have changed, has historically been one of the slowest industries to adapt to technological changes. This also applied to tech companies and startup manufacturing companies. Traditionally, the purchasing process usually required a lot of sales touch and business development. Trade fairs, events, golf tours, and nice dinners were essential to sales.
6 biggest marketing mistakes B2B manufacturers make
Manufacturers have an interesting position in the B2B supply chain. In particular, manufacturers of high-tech and high-value goods face unique challenges in selling to demanding buyers. In the past, you could often gain momentum and grow just by getting a great product.
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Why Selling Services to Lawyers Is So Hard (and How to Make It Easier)
For legal service providers, one of the most important buyers is an attorney. So, you know how difficult it is to find, close, and win new business with them. In fact, marketing forensics and other technical expertise services and selling them to lawyers is probably one of the hardest customers to sell. The difficulty of selling to lawyers is mainly due to the following five factors:
Creating an individual marketing plan for B2B companies
This article is the sixth and final in a 6-part series exploring the main parts of “The Framework from Aspire™.” A well-designed marketing strategy is essential for achieving business goals in a highly competitive world. By leveraging strategic planning, you can increase your bottom line. The key to success is a marketing plan that is fully tailored to your specific needs. This article explains the steps to create a custom marketing plan to help B2B businesses achieve their goals with confidence.