Should I choose a small business marketing agency or hire one full time
Deciding how to most effectively grow your business isn't an easy choice for small business leaders. Marketing is an important way for people to find brand leads and turn them into prospects, but as marketing needs grow, you'll eventually need people to help.
What is a website conversion rate and how to improve it
How many leads and purchase requests does your website generate each month? The role of a B2B business website is more than just providing information to customers. This must be the main driving force for generating leads and new business.
How to plan content at every stage of the funnel
It can be difficult for small business owners and leaders to decide how and what type of content to create for their business. Between blog posts, white papers, case studies, checklists, webinars, e-books, etc., it's natural to feel overwhelmed. There are a few key challenges you can do to make this process easier. The first critical step is creating a strong buyer persona. The second is to do SEO keyword research so you can understand what your persona is searching for. But what if this work has already been done? Still, when there are too many types of content you can create, how do you decide what content to create and how to prioritize it?
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The ultimate step-by-step guide to SEO keyword research
Since 71% to 92% of search engine users don't click on the first page after making a search query, it's important to do everything possible to ensure that your page ranks according to Google's search implementation record. It may sound easier said than done, but by adopting the right search engine optimization (SEO) strategy, you can increase your rankings within 3 to 6 months.
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5 key keys to successful inbound marketing
Just stepping into inbound marketing can be a little overwhelming. There are lots of things you can do to support your inbound marketing efforts, including blog posts, videos, social media, case studies, white papers, podcasts, and webinars. “How do I do that?!” I'm often asked. In reality, you can't do everything. Especially in the early stages of an inbound marketing strategy. So how do you make your inbound marketing strategy a success? Also, how do you decide which inbound marketing strategy to adopt?