Introducing Aspire Marketing Group and explaining “why”
This is the only blog post we publish that clearly focuses on us. As an agency, we focus on customers, such as helping achieve goals, expanding marketing, and partnering to obtain implementation results necessary for the business. However, in my initial post, I felt it was appropriate to briefly introduce our purpose and mission. I remember saying it when I was younger when I was writing this article. “Companies write their vision and mission only so they can cite it to new customers and use it as a reason to fire someone.” The funny thing is, as I've grown, I've seen this mostly apply. A company's mission is mostly oral service, and leadership only relies on it when it's convenient. I've never understood this more clearly than when I worked with dozens of marketing agencies over the years. I'm a big reader, and my biggest influence has always been Simon Sinek. His book “Start With Why” (and related “Ted Talks”) has always been a deep inspiration for me. So it was always hard when the companies I worked for or worked with didn't understand their “why”, couldn't believe it, and worst of all, started with their “what” instead. Again, this challenge has never been more pronounced than in the agency world. That's why I chose the name Aspire. Because we aim to be different from your typical marketing agency throughout your entire experience.