Deciphering the Modern Buyer: A Guide for IT MSPs
In the rapidly changing world of IT management services, understanding your audience isn't just beneficial; it's essential. Gone are the days where IT decisions were limited to specialized IT departments. Today's small to medium business (SMB) decision-making environments are significantly more complex, involving multiple stakeholders with different goals and levels of technical know-how.
Unraveling the Google Search Console Mysteries: A Guide for B2B Businesses
In the B2B marketing world, the ability to track, analyze, and optimize your online presence is paramount. One tool that stands out for its comprehensive functionality is the Google Search Console (GSC). Since GSC is a free platform, it provides valuable insights into website performance and helps you understand how your site is perceived by Google and users.
How to create sales and marketing SLAs for B2B organizations
Is your B2B organization struggling to meet revenue goals? Are you investing a lot of money in sales and marketing, yet don't you feel like each one is progressing to the beat of their own drum? These challenges are not unusual. In many B2B organizations, inconsistencies between these two critical departments lead to missed opportunities, inefficiency, and lack of growth. Implementing sales and marketing service level agreements (SLAs) is key to bridging this gap and achieving sustainable and coordinated results.
Why B2B manufacturers must adopt digitalization to succeed today
As a B2B manufacturer leader, have you ever noticed that traditional sales and marketing methods after the pandemic are no longer able to achieve the kind of growth they once did? You're not alone in seeing this situation. According to ThomasNet research, the biggest challenge for B2B manufacturers is digital transformation of sales and marketing. Simply put, customers are changing, and they need to adapt to the digital age if they want to continue to thrive.
How customer-centric marketing can drive manufacturing growth
B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. However, the market is rapidly changing. New buyers are taking on the role of decision makers and leaders. These buyers have completely different expectations because they grew up on the internet. And since the novel coronavirus pandemic hit conventional marketing, these changes continued to accelerate.