Genai Shaping the Future of Embedded Services | Execo Edge | Marketing Strategy (5)
Buyer personas and how to create them
You might be wondering why buyer personas matter. If you have a detailed buyer persona, you can truly understand your customers. When you put yourself in the audience's perspective, you can understand their goals, challenges, and even what they're doing during the day. Detailed buyer personas are essential for a successful marketing strategy. Because we can understand why buyers make purchasing decisions. You'll also get convenient and comprehensive target customers. Buyer personas help determine what content to produce, where to publish, etc. This is an essential part of understanding how to get more customers. Don't you think you should spend precious time mapping these personas? Let's say 71% of companies that surpassed their revenue and lead goals have documented personas. But back to that, let's solidify our base of potential customers. The buyer persona definition is simply as follows:
How to plan content at every stage of the funnel
It can be difficult for small business owners and leaders to decide how and what type of content to create for their business. Between blog posts, white papers, case studies, checklists, webinars, e-books, etc., it's natural to feel overwhelmed. There are a few key challenges you can do to make this process easier. The first critical step is creating a strong buyer persona. The second is to do SEO keyword research so you can understand what your persona is searching for. But what if this work has already been done? Still, when there are too many types of content you can create, how do you decide what content to create and how to prioritize it?
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The ultimate step-by-step guide to SEO keyword research
Since 71% to 92% of search engine users don't click on the first page after making a search query, it's important to do everything possible to ensure that your page ranks according to Google's search implementation record. It may sound easier said than done, but by adopting the right search engine optimization (SEO) strategy, you can increase your rankings within 3 to 6 months.
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5 key keys to successful inbound marketing
Just stepping into inbound marketing can be a little overwhelming. There are lots of things you can do to support your inbound marketing efforts, including blog posts, videos, social media, case studies, white papers, podcasts, and webinars. “How do I do that?!” I'm often asked. In reality, you can't do everything. Especially in the early stages of an inbound marketing strategy. So how do you make your inbound marketing strategy a success? Also, how do you decide which inbound marketing strategy to adopt?