Genai Shaping the Future of Embedded Services | Execo Edge | Marketing Strategy (2)
3 essential marketing strategies every ITMSP must use to grow in 2023
Many IT managed service providers (MSPs) struggle to use marketing to grow. And it's not surprising. This is because when you search for “marketing strategy ideas” on Google, ideas such as “posting on social media,” “posting LinkedIn ads,” and “creating content for SEO” often come to mind. But the challenge here is that none of them are marketing strategies. These are marketing tactics, so-called “random marketing acts.” This approach fails to attract prospects and turn them into sales, and may become unsustainable in the long run. Without a solid marketing plan, you risk wasting time and money on strategies that might not work.
A 5-step roadmap for sustainably growing B2B manufacturers in 2023
Between concerns about the pandemic and recession, many B2B manufacturing companies have struggled to grow in recent years. Traditional methods such as trade fairs and print advertising are no longer able to achieve the necessary growth. Meanwhile, in order to grow their business, many manufacturers are turning to new ways to attract and retain customers, such as social media postings and email marketing.
3 marketing strategies every manufacturer needs to grow
There is a high possibility that manufacturing businesses are taking the wrong approach to marketing strategies. And it's not your fault! When you search for “marketing strategy ideas” on Google, ideas like “post on social media,” “post LinkedIn ads,” and “create content for SEO” often come to mind. The challenge here is that none of them are marketing strategies. They are marketing strategies. And the #1 reason manufacturers aren't getting ROI from marketing is because they focus on strategy without a clear strategy.
6 biggest marketing mistakes B2B manufacturers make
Manufacturers have an interesting position in the B2B supply chain. In particular, manufacturers of high-tech and high-value goods face unique challenges in selling to demanding buyers. In the past, you could often gain momentum and grow just by getting a great product.
Creating an individual marketing plan for B2B companies
This article is the sixth and final in a 6-part series exploring the main parts of “The Framework from Aspire™.” A well-designed marketing strategy is essential for achieving business goals in a highly competitive world. By leveraging strategic planning, you can increase your bottom line. The key to success is a marketing plan that is fully tailored to your specific needs. This article explains the steps to create a custom marketing plan to help B2B businesses achieve their goals with confidence.