Genai Shaping the Future of Embedded Services | Execo Edge | Marketing Strategy
How AI is Accelerating B2B Transformation: Lessons from Inbound 2023
If you missed this year's INBOUND 2023 conference, you wouldn't be surprised to hear about today's hot topic of artificial intelligence (AI). Of course, there were lots of hot opinions about AI. Some are more valuable, while others are deliberately paradoxical. However, if you dig a little deeper into the layers, the real point I got from INBOUND was not about AI itself, but about changes born from AI. In particular, the keynote address by HubSpot CEO Yamini Langan was most impressive to me. As Langan pointed out, the past nine months alone have seen more technological innovation than some sectors have done in almost a decade!
Deciphering the Modern Buyer: A Guide for IT MSPs
In the rapidly changing world of IT management services, understanding your audience isn't just beneficial; it's essential. Gone are the days where IT decisions were limited to specialized IT departments. Today's small to medium business (SMB) decision-making environments are significantly more complex, involving multiple stakeholders with different goals and levels of technical know-how.
How to create sales and marketing SLAs for B2B organizations
Is your B2B organization struggling to meet revenue goals? Are you investing a lot of money in sales and marketing, yet don't you feel like each one is progressing to the beat of their own drum? These challenges are not unusual. In many B2B organizations, inconsistencies between these two critical departments lead to missed opportunities, inefficiency, and lack of growth. Implementing sales and marketing service level agreements (SLAs) is key to bridging this gap and achieving sustainable and coordinated results.
LinkedIn Ads vs. Google Ads: Which Platforms Should B2B Organizations Use?
According to a recent report, 80% of marketers say marketing has changed more in the past 3 years than in the past 50 years. What does this mean for B2B businesses? Ultimately, it means we can't keep doing things the same way we used to. To stand out and meet the needs of buyers, you must adapt your approach.
Why B2B manufacturers must adopt digitalization to succeed today
As a B2B manufacturer leader, have you ever noticed that traditional sales and marketing methods after the pandemic are no longer able to achieve the kind of growth they once did? You're not alone in seeing this situation. According to ThomasNet research, the biggest challenge for B2B manufacturers is digital transformation of sales and marketing. Simply put, customers are changing, and they need to adapt to the digital age if they want to continue to thrive.