Genai Shaping the Future of Embedded Services | Execo Edge | Manufacturing
Why B2B manufacturers must adopt digitalization to succeed today
As a B2B manufacturer leader, have you ever noticed that traditional sales and marketing methods after the pandemic are no longer able to achieve the kind of growth they once did? You're not alone in seeing this situation. According to ThomasNet research, the biggest challenge for B2B manufacturers is digital transformation of sales and marketing. Simply put, customers are changing, and they need to adapt to the digital age if they want to continue to thrive.
How customer-centric marketing can drive manufacturing growth
B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. However, the market is rapidly changing. New buyers are taking on the role of decision makers and leaders. These buyers have completely different expectations because they grew up on the internet. And since the novel coronavirus pandemic hit conventional marketing, these changes continued to accelerate.
A 5-step roadmap for sustainably growing B2B manufacturers in 2023
Between concerns about the pandemic and recession, many B2B manufacturing companies have struggled to grow in recent years. Traditional methods such as trade fairs and print advertising are no longer able to achieve the necessary growth. Meanwhile, in order to grow their business, many manufacturers are turning to new ways to attract and retain customers, such as social media postings and email marketing.
How manufacturers create content that generates leads
“Content is king.” You've probably heard this saying more than once, and there's a reason for it. That's because it's true. Both customers and Google love the content. Also, 71% of B2B transactions start with a Google search, so it's important to keep Google happy.
8 Proven Lead Generation Techniques for 2023 Manufacturers
2022 and 2023 are right around the corner. In today's age of technology, marketing has come a long way. Marketing automation, artificial intelligence (AI), personalization, and account-based marketing have completely changed the way marketing works today.