Genai Shaping the Future of Embedded Services | Execo Edge | Inbound Marketing
How customer-centric marketing can drive manufacturing growth
B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. However, the market is rapidly changing. New buyers are taking on the role of decision makers and leaders. These buyers have completely different expectations because they grew up on the internet. And since the novel coronavirus pandemic hit conventional marketing, these changes continued to accelerate.
Why your business isn't ranking on Google
Sometimes I Google something related to my business and want to see my website, but instead feel frustrated that my competitors are at the top of the rankings.
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Why Selling Services to Lawyers Is So Hard (and How to Make It Easier)
For legal service providers, one of the most important buyers is an attorney. So, you know how difficult it is to find, close, and win new business with them. In fact, marketing forensics and other technical expertise services and selling them to lawyers is probably one of the hardest customers to sell. The difficulty of selling to lawyers is mainly due to the following five factors:
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6 lead generation ideas for B2B businesses in 2022
Good marketing makes a company look smart. Good marketing makes customers feel smarter.” — Joe Chernov Last year was tough for everyone, especially small businesses. “How can we get the team back to the top?” You may be asking yourself. Here are 6 B2B lead generation tips to help you turn cold leads into warm leads.
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What is inbound marketing (and why small businesses need it)
Now that another year has passed, small business owners are looking to the future. Small business owners are looking for new ways to attract prospects in order to achieve success in 2022. Sales and customer success play an important role in this process, but there's one method you shouldn't forget.