Learn how 5th Kind, a media and entertainment startup backed by private capital, used Execo to rapidly accelerate demand generation, 5x leads, and increase monthly demonstrations by 50% or more.
See how 5th Kind, a media and entertainment startup backed by private capital, used Execo to rapidly accelerate demand generation, multiplying leads by 5 times and increasing monthly demonstrations by more than 50%.
beginning
5th Kind is a SaaS provider in the media and entertainment sector. The company has industry giants such as Marvel, Warner Bros., and Epic Games as customers. 5thKind needed to accelerate lead generation and market development efforts after raising private funding. By partnering with Execo, 5th Kind has found a partner who is deeply immersed in their business, truly understands their customers, runs bespoke marketing campaigns, and increases lead generation by more than 5 times within 6 months.
“The Execo team quickly scaled up, immersed themselves in the business, and took us from zero to a consistent stream of prospects in just a few months. Their ability to quickly understand our business, market, and customers was incredible.”
— Larry Liane, Chief Operating Officer
issues
5th Kind has built a strong customer base in the media and entertainment industry. The company's digital asset management (DAM) software was used by a variety of industry leaders, from Marvell to Universal. In raising private capital, Fifth Kind formed a sales team and was seeking marketing support to raise brand awareness, increase prospects, and increase demand for its products.
However, the media and entertainment industry is full of complicated jargon and unique trends. Communicating in the right language is necessary to build trust with 5th Kind's ideal customers, such as VFX leaders and film and TV show producers.
5th Kind needed to find a partner that could quickly speed up and achieve implementation results in weeks rather than months. They also needed to find a partner who could immerse themselves in the 5th Kind business and industry and speak confidently and accurately to discerning customers.
solutions
Execo applied a streamlined version of its unique Execo Framework to help you quickly grasp the details of 5th Kind's business. This allowed our team to pick up speed in a few weeks.
The Execo team led the 5th Kind team through a series of workshops to identify top industry trends that will ensure 5th Kind is a leader in this field. The team eventually settled on the concept of virtual production. Virtual production is a modern film production approach that utilizes real-time technology to utilize in-camera visualization and visual effects.
We then developed a custom marketing plan that included monthly campaigns focused on relevant “virtual production” content. This increases traffic and converts that traffic into prospects.
Less than a month after partnering with 5th Kind, we launched our first campaign. This is an online assessment of a company's readiness for virtual production. Over the next few months, Execo distributed numerous authoritative blog posts and long-form assets, promoted companies using both organic and PPC channels, and brought great results to 5th Kind.
Implementation results
Our efforts have resulted in numerous prospects, from industry-leading companies like Netflix to dozens of top VFX studios, who fit the “ideal customer profile.” The 5th Kind team has seen things like the following in their first 6 months of working together.
- 60% increase in demo requests
- Lead generation has increased by 5, and quality and ICP compliance have also improved
- The highly competitive industry keyword “virtual production” is now on page 1 of Google SERP rankings that were previously unranked due to a focused topic cluster strategy
- 111% increase in monthly website traffic from organic sources
- The website's conversion rate increased 368%, and the conversion rate increased from less than 0.5% of traffic, leading to almost 2% traffic conversion
