Learn how Q Microwave, a specialist manufacturer of RF components, partnered with Execo to build the first-ever digital marketing and demand generation engine. As a result, inbound inquiries increased by over 500% and monthly organic traffic by more than 2 times.
Q Microwave is a veteran manufacturer of microwave subsystems for military and aerospace applications, and despite its 25-year history, it had not entered digital marketing. The company partnered with Execo to launch its first digital marketing effort aimed at increasing brand awareness and lead generation in niche markets.
Execo developed an omnichannel marketing strategy that began with a strong brand awareness campaign and expanded into lead generation. This included streamlining the sales funnel and tracking performance by rolling out a new website, optimizing SEO, and implementing HubSpot's CMS and CRM systems.
“Partnering with Execo has revealed a strong synergy between marketing and sales, enabling us to develop new ways of doing business while increasing our market presence. Their expertise in digital marketing and inbound marketing, combined with strategic content development, has helped drive new leads and inquiries while growing us into industry thought leaders.”
— David Higginson, Director of Business Development
After working in the industry for 25 years, Q Microwave has built a solid business foundation, mainly through excellent products and client referrals. However, as the environment surrounding specialty markets developed, so did the need for a more structured marketing approach. The company, which had not carried out large-scale marketing activities until now, faced the challenge of establishing a digital presence in order to raise brand awareness and stimulate lead generation.
Management recognized the need to integrate digital marketing into their strategy in order to remain competitive and promote business growth. In addition to understanding the intricacies of niche markets, finding a marketing partner who can provide both strategic marketing and operational excellence has proven to be essential. What they needed was a company that could almost act as an extension of their own team, where experts tailored to a complex and high-stakes industry can carry out work.
In response to Q Microwave's need to increase its digital presence, EXECO first launched a multi-stage marketing strategy focused on increasing brand awareness, and then developed a solid lead generation plan. The partnership began with a thorough SEO analysis and content strategy designed to highlight Q Microwave's expertise and leadership in the microwave subsystem industry.
A new streamlined website was quickly developed using HubSpot CMS to ensure an improved user experience and improved lead acquisition capabilities. Execo also implemented HubSpot's suite of marketing, sales, and CRM tools to centralize Q Microwave customer interactions and enhance sales pipeline management.
This integrated approach allows us to track and manage new inbound inquiries in detail, and accurately measure the impact of campaigns. In addition to its digital strategy, Execo supported Q Microwave at various trade shows, designed booths and created targeted marketing programs to enhance face-to-face interactions and enable direct interaction with potential customers.
With this comprehensive solution, Q Microwave was not only able to achieve its immediate goals, but it also laid the foundation for a sustained market presence and ongoing lead generation efforts.
In their first year of partnership, Execo has led the creation of dozens of blog articles, innovative industry e-books, case studies, and more. Our SEO efforts have resulted in over 12 focus keywords ranking on Google's front page. Additionally, we've helped the Q Microwave team improve offline and traditional marketing programs.
Q Microwave's final implementation results include: