Learn how Courtroom Animation, a legal services provider focused on selling high-value animations with complex purchasing cycles, found a reliable partner with Execo, thereby achieving significant ROI and lead generation growth.
Courtroom Animation has been a leader in forensic animation services for nearly a decade and specializes in creating visuals for lawyers. They are implementing basic marketing that complements traditional sales activities, and they wanted to accelerate growth by cooperating with marketing agencies.
Execo partnered with Courtroom Animation to align their business goals with an omnichannel marketing strategy. We're continuing to implement that strategy. Our team directly supports the CEO, Director of Operations, and Senior Vice President of Sales and Development.
At Court Room Animation, I had the following experience working with EXECO.
| Website conversion rate (from visitors to prospects) increased by 111% | Monthly organic leads tripled year over year | Over 3x return on investment |
“Execo did everything for me, and it's been going on for over 2 years. From lead generation to RevOps, and from digital marketing to traditional marketing, Execo is truly a “one-stop shop.” But what stands out most is their commitment to immerse themselves in our business. The bottom line is that exECO actually brings measurable ROI and revenue.”
— Tony Osick, Senior Vice President of Sales
Court Room Animation has been in business for close to 10 years. Until now, the company has promoted new businesses through sales and referrals, but these efforts have begun to plateau. Courtroom Animation needed to find new ways to maintain and promote further growth. That management team had begun implementing various marketing strategies, such as writing blog content and posting on social media. However, they were plagued by time constraints and had no strategy to expand and tie their efforts together.
Management decided they needed a reliable partner to take over marketing activities. However, finding a partner was difficult. We needed a partner we could trust, immerse ourselves in the business, and provide both strategic guidance and superior execution capabilities.
Because of these challenges, Courtroom Animation was a perfect fit for our fractional marketing department's approach. Execo provided Courtroom Animation with its own fractional CMO to develop a strategy and a team of dedicated specialists to execute that strategy.
We have begun a partnership with The Framework by Execo. Therefore, we identified and narrowed down the ideal customers Courtroom Animation wanted to target, formalized them into buyer personas, and mapped the buyer journey for each persona. We also conducted sessions to understand the leadership team's key business goals.
From these efforts, we incorporated these goals and customer insights into an actionable marketing strategy and formulated a comprehensive omnichannel strategy. The plan covered everything from SEO, social media, and digital marketing campaigns to offline events and trade shows.
We also helped implement and optimize the entire HubSpot suite to enable lead acquisition, email development, and reporting implementation results. Finally, we audited Courtroom Animation's website and continuously optimized conversion rates beforehand to maximize the number of visitors we get as leads.
Once this work was completed, the strategy was implemented and refined as needed.
“From creating organic search materials to automating the lead funnel in HubSpot, the Execo team really showed their skills. Their work has created new demand and enabled us to do our work more effectively and efficiently.”
— Tony Osick, Senior Vice President of Sales
For over 12 months, Execo has led the creation of over 20 blog posts, multiple lead magnets and downloadable assets, and over 6 detailed case studies. Due to our SEO efforts, more than 12 focus keywords were ranked on the Google front page, even though the average ranking was on page 3 on the Google front page. Additionally, we've helped the Courtroom Animation team improve offline and traditional marketing programs.
The conclusions confirmed by Court Room Animation are as follows.